Ackley Machine Corporation
Ackley designs, manufactures and sells precision printing and marking machinery for pharmaceutical, nutraceutical and confectionery products. Successful years of marketing, branding and events all started with a conversation, then a brochure and trade show video.
Website Design
We rebuilt and redesigned Ackley’s website from the ground up on WordPress. In particular, we created new brand videos, marketing content and rewrote existing content to reflect an updated brand.
- Search Engine Optimization (SEO)
- Website Maintenance
- Content Strategy
- Responsive Design
- WordPress Development
- CRM Integration
Marketing
Once the new website was live, our focus was to increase traffic and lead generation. In particular, we aimed to drive new customers through the contact page.
+154%
Contact Form Submissions
Q4 2019 vs. Q1 2021
- Content Strategy
- Lead Generation
- Print Materials
- Search Engine Marketing (SEM)
- Social Media Advertising
- Hubspot CRM Integration
- Sales Support
Video Production
Ackley had several videos online, however they were becoming dated and the company story needed to be told. First we shot and produced videos for all of their main machines. At the same time, we photographed the machines as well as product samples. Then we cut a company overview video out of the footage—all shot at their location in Moorestown, NJ.
- Video Shoots
- Post Production
- Product Videos
- Live Streaming
- Motion Graphics
- Photography
Advertising
Before we started working together, the ad budget focused almost exclusively on a single channel. After establishing their branding we branched into search, social and event ads. Thus creating more trackable leads without a significant increase to budget.
- Print Ads
- Banner Ads
- Sponsored Content
- Paid Search
- Social Media Ads
Events & Trade Shows
Our first project was to assist with event booth visuals and printed materials for a show in Germany. After that, we researched other pharmaceutical manufacturing shows. Then, we created a plan and strategy to attend more global in-person and virtual trade shows. Early on in the COVID pandemic, we created a virtual booth which also doubled as an iPad sales tool. In all, we maximized budget while introducing our client to a larger global base.
- Promotion
- Booth Graphics
- Virtual Booth
- Live Event Streaming
Social Media
In an effort to increase their online visibility, we launched, and now develop and maintain Facebook and LinkedIn channels. Additionally, we successfully grew their audiences both organically and through sponsored content.
20,000+
Followers
Grew an international Facebook audience from zero to over 20K
- Brand Management
- Content Strategy
- Content Creation
- Advertising
