Ackley Machine Corporation
Ackley specializes in designing and producing high output precision machinery to laser mark and print on bulk pharmaceutical and confectionery products. We helped Ackley grow by acting as their exclusive marketing team to develop engaging content and visually appealing materials. From website design, video production, printed materials, trade shows, and social media, we effectively managed all their marketing needs, enabling them to expand efficiently while minimizing expenses.
Industry
Technologies
Services
Branding & Strategy
From brand messaging, to social media, to designing marketing materials, we made sure the Ackley brand captured the core of their business and showcased their unique offerings. Our comprehensive strategy enabled Ackley to distinguish themselves and make a lasting impression and grow their sales.
Website Design
We completely redesigned and developed a new website for Ackley from scratch using WordPress. The website is highly robust, showcasing new brand videos, marketing content, and revised existing content to align with the updated brand.
Print Collateral
From sales sheets and brochures to trade show graphics, print ads, premium targeted direct mail packages and corporate stationery, our team created a diverse range of printed materials to support Ackley.
Trifold Sales Brochure
We crafted an elegant and well-structured Trifold Sales Brochure as a key element of Ackley’s brand package. This brochure was created to highlight their extensive range of equipment to a wide audience.
Targeted Print Materials
We designed a number of printed flyers and postcards for various events to target a specific niche audience, in this case manufacturers of soft gelatin capsules.
Sales Presentations
We created several different tailored presentations for Ackley Sales Team to promote pharma machinery globally. The presentations emphasized unique features, industry info, and successful case studies. Localized content and language options were included for diverse audiences.
Video Production
Ackley needed to update their company narrative due to outdated branding and videos. Our services included video production, post-production, live streaming, motion graphics, and photography. We created multiple videos shot primarily in Moorestown, NJ for a variety of different uses.
Photography
We are fully stocked with equipment to capture the essence of a brand through photography. With a keen eye for detail, we ensure each shot is perfectly composed and edited to meet your specifications. From professional headshots to product photography, event coverage, or creative marketing videos, we offer customized solutions tailored to your needs.
Print Advertising
We designed numerous print ads for Ackley across various industry publications. From conceptualization, writing, design, and photography to print management, we handle every aspect. Additionally, we broadened their advertising scope beyond print to include search, social, and event advertisements. This strategic move led to generating notable traceable leads without a significant increase in the budget.
Events & Trade Shows
Our first event collaboration with Ackley was creating graphics and print materials for Achema, a huge pharmaceutical exhibition in Germany. After the success of this event, our efforts expanded to assist Ackley in engaging in more trade shows in the US, China, India, and Europe. Amid the pandemic, we created a virtual booth to help Ackley expand their reach to a broader global audience.
Online Advertising
Developed ads for Facebook, LinkedIn, and Google to enhance Ackley’s brand visibility and drive sales. Our strategy was customized for each platform, connecting with the target audience in distinct ways: Facebook emphasized visuals, LinkedIn concentrated on informative content, and Google Ads aimed at specific search queries.
Social Media
Boosting Ackley’s online presence, we took charge of their social media profiles on Facebook and LinkedIn. By blending organic growth with sponsored content, we successfully broadened their reach. Remarkably, we increased their Facebook followers from zero to more than 19K, connecting with a global audience.
